Breast Cancer Alliance Celebrates 25th Anniversary With Renewed Commitment to Healthier Future
GREENWICH, CONN. (MARCH 24, 2021) 2021 marks 25 years since Breast Cancer Alliance (BCA) was formed, during which time the Connecticut-based foundation has grown into a national fundraising powerhouse for breast cancer research, breast surgery fellowships and outreach and education supporting patients in underserved communities. From its inception, BCA's mission has been to improve survival rates and quality of life for those impacted by breast cancer through better prevention, early detection, treatment and cure. While breast cancer survival rates have gone from 75 to 90 percent since the charity first began, BCA is pledging to help close the gap even further this decade. As part of its outreach efforts, BCA is increasing creative programming with a strong focus on engagement and wellness. This includes the 2nd annual Get Fit For Hope challenge, expanded to include a wide swath of classes focused on both exercise and wellness to be held virtually during Women's Health Month in May. The charity is also introducing the "Sterling Club" which will consist of 25 experts and well-known faces from all walks of life who have been impacted by breast cancer to help foster awareness and spread education messages. Along with these consumer-centric programs, BCA remains active and vigilant to its original core purpose with continued investment in innovative research, breast surgery fellowships, regional education, and support and screening for the underserved. To date, BCA has awarded over $30 million, with over $13 million of those grants designated for innovative, life-saving research.